Thursday, October 13, 2011

The Story Behind "Charice Talk with YouTube"

We previously asked if Charice was an endorser of YouTube and Google after having seen this video (screenshot below with link to original post):

Here's the story from (13-Oct-11):
MANILA, Philippines -- (UPDATE, 1 p.m.) In an apparent move to reach more Filipinos here and abroad, the government has signed on to popular video-sharing site YouTube as part of its ramped-up social media efforts, officials announced Thursday...

Aside from MalacaƱang, the launch of the localized version of YouTube also saw the introduction of local television content to the site, in partnership with local broadcasting networks.

This means some content produced by TV networks — such as TV5, ABS-CBN and GMA Network — will be uploaded to the site. Is it yet to be known, however, if full episodes of news and entertainment shows will be made available.

In addition to TV content, YouTube said they had also paired up with music producers in an effort to help revive the local music industry. The company said it has signed a licensing agreement with the Filipino Society of Composers, Authors and Publishers (FILSCAP), which will allow music artists to earn revenue through the site...

To celebrate the official launch of YouTube Philippines, the main YouTube site featured a sidebar on its homepage dedicated to videos of popular Filipino celebrity icons, such as singer Charice Pempengco and boxer Rep. Manny Pacquiao.

“YouTube is officially launched in the Philippines! Stay tuned as the Philippines YouTube community shares its amazing creativity,” the sidebar text said.
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